Why Are Salons Locked Out of the Luxury Hair Tools Market?
Salon owners have been sidelined by major brands and'professional-only" distributors. Instead of empowering salons, they favor big-box stores and online giants, leaving no room for salons to compete in the premium hair tools space.
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Big-Box Dominance
Major retailers dominate the market, keeping luxury tools out of salons and out of reach.
Fake “Pro” Pricing
Distributors promise wholesale pricing, but the numbers don’t add up-forcing salons into razor-thin margins.
Lost Client Trust
Stylists can’t confidently recommend tools they don’t believe in, leading to missed sales and lost loyalty.
Amazon Anxiety
Clients find cheaper alternatives on Amazon, making it nearly impossible for salons to stand out and secure in-house sales.
We get it —
being priced out, second-guessed, and left behind by big-box retailers and distributors can make salon retail feel out of reach. But it doesn’t have to be this way.
Take Back Your Shelves with OVID
We built OVID to empower salons to reclaim their role as retail leaders with unmatched support and premium tools:
Salon-Exclusive Access
Offer luxury tools your clients won’t find online or in big-box stores, making your shelves a true destination.
Stylist Support That Works
From 1:1 coaching to a robust professional-use tool supply program, we ensure your team has everything they need to thrive.
Luxury That Sells Itself
Sleek, high-end designs and irresistible packaging make these tools easy for your stylists to recommend.
Innovative Sales Strategies
Leverage cutting-edge online and offline techniques to boost stylist confidence, increase sales, and enhance client awareness.
You’ve built a salon that inspires
Now stock it with tools that match—because leaders like you don’t follow trends; they set them.
Boosted Retail Profits
Salons report up to a 30% increase in retail sales-often within 90 days.
Stress-Free Selling
Stylish tools are easy to recommend, backed by scripts that remove the guesswork.
Zero Big-Box Competition
Salon-only exclusivity means no price wars, no online undercutting.
Smarter Inventory, Less Risk
Flexible programs let you keep shelves full without tying up cash flow.
Why Bold Salons Bet on OVID
Creating a successful luxury hair tool program for your salon is simple with OVID:
The OVID Blueprint®
01
Book Your Free Strategy Call
We’ll dive into your salon’s goals and create a custom plan to enhance retail sales, stylist support, and client satisfaction.
02
Empower Your Stylists
With professional-use tools, 1:1 coaching, and step-by-step selling strategies, your team will feel confident recommending and selling luxury tools.
03
Watch Sales-and Loyalty-Soar
As stylists shine and clients discover premium tools they can’t find elsewhere, you’ll see increased sales and lasting loyalty.
Features That Set OVID Apart
Luxury Design & Quality
Exclusive Tools
Only available to licensed professionals-no big-box sales or online undercutting.
Premium Materials
High-performance tools with sleek, luxury finishes that impress and last.
Rock-Solid Warranties
Lifetime coverage on brushes and a 1-year limited warranty on appliances for peace of mind.
Stylist Support & Confidence
Custom-Tailored Programs
Every salon is unique, and we work with you to build a program that fits your goals, needs, and team dynamics.
1:1 Stylist Coaching
Personalized support to help stylists feel confident recommending and selling luxury tools.
Step-by-Step Sales Strategies
Proven techniques, scripts, and resources that make selling effortless for your team.
Professional-Use Tool Supply
Professional-Use Tool Supply
Equip your stylists with tools designed for top performance and easy client recommendations.
Onboarding and Ongoing Support
From setup to sustained success, we provide the guidance you need to ensure your program thrives.
Your Questions—Answered
Most brands slap a “pro” label on their tools while selling the same watered-down versions to consumers. OVID is built exclusively for licensed professionals—no big-box sales, no Amazon undercutting, no compromises. Every tool is salon-tested, high-performance, and designed to last—because your reputation depends on it.
No, and they never will be. OVID tools are salon-exclusive, meaning your clients won’t find them at a discount online. This keeps your expertise valued, your margins protected, and your retail sales where they belong—in your salon.
We cut out the middleman and offer true wholesale pricing, so salons actually make money instead of getting squeezed by distributors. With premium margins that rival or outperform luxury brands, OVID puts profits back in your hands—where they belong.
100%. The OVID Test Drive® Program lets you try any tool for 30 days. Love it? Keep it. Not the right fit? Swap it or send it back—no stress, no risk. Because confidence in your tools should come without compromise.
We know that stylist buy-in is everything. That’s why we offer 1:1 coaching, proven sales scripts, and step-by-step training to help stylists recommend (and sell) luxury tools without feeling “salesy.” When stylists believe in the tools, clients buy them—it’s that simple.
