OVID isn’t just a name—it’s a statement of rebellion, artistry, and transformation. We take inspiration from Publius Ovidius Naso, better known as Ovid, the ancient Roman poet who defied an empire. While Augustus, the ruler of Rome, enforced strict control over society, Ovid wrote about transformation, beauty, and self-expression—ideas that challenged the rigid norms of his time. His masterpiece, Metamorphoses, explored how beauty is ever-changing, deeply personal, and uniquely experienced by each individual. That same spirit of defiance, creativity, and reinvention drives OVID® today. We reject the corporate-controlled beauty industry that dictates trends, limits artistry, and prioritizes mass-market sales over professionals. We believe beauty is personal—it’s about how you feel, not what the industry tells you to believe. For us, beauty is power, transformation, and self-expression. Every stylist, every salon, and every client defines beauty in their own way. And OVID exists to give professionals the tools to create that transformation, on their terms.

OVID was born out of frustration with the beauty industry’s status quo. For too long, big brands ignored salon professionals, selling tools to consumers while shutting out the very people who built this industry. Our founder, Joe, spent over 30 years as a hairdresser, salon owner, educator, and product design consultant for some of the world’s biggest brands. He saw firsthand how professional stylists were being pushed aside in favor of mass-market sales. Meanwhile, Robert, as the owner and CEO of one of Detroit’s most successful tier 1 automotive groups, understood how precision engineering and innovation could transform an industry. Together, they built OVID—the first truly salon professional-only hair tool company. Their mission? To create high-performance tools that serve stylists, protect salon retail, and set a new standard for what professional hair tools should be. No compromises. No big-box retailers. Just world-class tools designed for the best hands in hair.

OVID is for salon professionals, period. Whether you’re a salon owner looking to reclaim retail revenue or a stylist who demands tools that actually perform, we’re here for you. No mass-market gimmicks, no big-box discounts—just luxury tools built exclusively for the best hands in hair.

Because salons should be the authority—not an afterthought. The industry’s biggest brands chose mass distribution over salon loyalty, flooding Amazon and retail stores with tools that undercut professionals. We refuse to play that game. Our tools are salon-exclusive—meaning your clients won’t find them at a discount online. Your expertise stays valued, and your margins stay protected.

The future belongs to us, the professionals and we take back control. We see a world where salon owners and stylists dictate the trends, set the standard, and own their retail game. With continuous innovation in hair tool design, exclusive pricing strategies, and elite professional partnerships, OVID is committed to ensuring that future belongs to you, not the big-box retailers.

Simple. We’re actually for professionals. Most brands slap a “pro” label on their tools while selling the same watered-down versions to consumers. OVID doesn’t cut corners. Every tool is salon-tested, high-performance, and built to last. Plus, with true wholesale pricing, direct support, and no retail undercutting, we make sure professionals actually win.

We build tools the way they should be built—for professionals, by professionals. Every OVID® tool is crafted with the best materials, cutting-edge technology, and real-world salon testing. No gimmicks. No watered-down consumer versions. Just high-performance, pro-exclusive tools designed to make your work easier and your results better.

Think aerospace-grade durability meets salon-floor innovation. Our tools feature advanced materials, ionic and infrared technology, and high-power plasma generators that protect hair health while delivering flawless results. Unlike mass-market brands, we prioritize quality over quantity, ensuring every tool is built to perform at the highest level.

Absolutely. Our tools go through rigorous real-world testing in active salon environments before they ever hit your hands. We invest in high-quality components so they last longer, perform better, and reduce downtime—because the last thing you need is a tool that can’t keep up.

Yes. Our tools are engineered to manage heat intelligently, minimizing damage while maximizing results. Features like plasma technology help purify and invigorate hair, adding shine and eliminating harmful microbes. Better tools mean healthier hair—and happier clients.

We back our tools like we back our stylists. Brushes? Lifetime warranty. Appliances? 1-year limited warranty. Plus, with the OVID Test Drive® Program, you can try before you commit.

No, and they never will be. OVID® tools are salon-exclusive, meaning your clients won’t find them at a discount online. This protects your retail sales and keeps your expertise at the center of the client experience.

We verify every salon and stylist before granting access. No license, no OVID®. That means no retail undercutting, no online discounting, and no competition from Amazon or big-box chains.

Yes! You can stock them for professional use behind the chair, sell them to clients, or both. Either way, your clients won’t find these tools anywhere else.

If you’re a licensed professional running a salon or independent studio, you’re in. No hoops to jump through—just quality tools built for serious pros.

Yes. OVID® is for pros, by pros. Your license is your VIP pass to exclusive tools your clients can’t get anywhere else.

We cut out the middleman and offer true wholesale pricing—so you actually make money instead of getting squeezed by distributors. Higher profits, better margins, no surprises.

OVID®’s margins don’t just compete—they win. We offer some of the best profit margins in the industry, often outperforming luxury brands that let big-box retailers undercut salon pricing.

Nope! Order what you need when you need it. Go big with a custom opening order, test out a few tools with à la cartepurchasing, or skip inventory altogether with our direct-to-client shipping model.

Yes! Our ship-to-client option lets you sell tools without storing a single box. No overhead, no risk—just effortless retail revenue.

100%. With the OVID Test Drive® Program, you get 30 days to try any tool in your salon. Love it? Keep it. Not the right fit? Swap it or send it back—no stress, no risk.

Yes! We offer 1:1 coaching, proven sales scripts, and step-by-step strategies to help your stylists feel confident recommending (and selling) luxury tools—without feeling "salesy."

We hook you up with turnkey marketing materials, exclusive retail playbooks, and online/offline selling strategies that make boosting sales easier than ever.

Yes! Whether in person or online, you’re in control. Sell in-salon, through social media, or via our direct-to-client shipping model.

Absolutely. We reward our top salons and stylists with exclusive perks, bonuses, and first access to new product drops. The more you sell, the more you win.

By giving you exclusive tools, pro-only pricing, and sales strategies that big-box retailers can’t touch. With OVID®, your clients have to come to you for luxury tools—keeping your retail game strong and your margins protected.