You know that guy Ovid, the old Roman poet from 43 BCE? Ok, maybe not, but what you may not realize is how his work has subtly impacted our daily lives, especially for those of us in the beauty industry. His thoughts on beauty and change have found their way into our world, particularly when it comes to hair trends and our perceptions of love and attraction. And just like Ovid stood up to Augustus, here at OVID, we’re standing up to the beauty industry giants – big box retailers, major brands, and the monopoly of distributors.
The Subtle Power of Ovid’s Transformations
Ovid’s masterpiece, Metamorphoses, is packed with over 250 mythological tales of transformation, spread across 15 books. Physical changes like Daphne turning into a laurel tree to escape Apollo, and emotional shifts abound. Ovid had a knack for finding beauty in the least expected places. Take the story of Pygmalion, a sculptor who fell in love with his statue, which then came to life. This tale shows how beauty can inspire profound change.
Ovid’s Influence on Hair Fashion and Tools
You might not see it at first, but Ovid’s ideas are woven into modern hair trends and tools. The concept of changing your hair to reflect your mood or express yourself is straight from Ovid’s thoughts on beauty. The tools we use – straighteners, curling irons, and hair dryers – all let us play with our looks, much like the characters in Ovid’s stories. Hair extensions, which allow anyone to change their hair length, color, or style, fit perfectly with Ovid’s theme of transformation, even if the process takes a bit longer than a snap.
Ovid’s Lasting Impact on Modern Life
Ovid’s influence stretches far beyond hair trends and techniques. His ideas on beauty continue to resonate in art, fashion, and advertising. He encourages us to find beauty in unlikely places and to see beauty as more than just physical appearance. This is crucial today as we challenge the one-size-fits-all beauty standards often portrayed in the media. There’s even been a resurgence of interest in Ovid’s work, with new translations and adaptations appearing, proving that his insights are still relevant.
Standing Up to the Beauty Industry Giants
Just as Ovid rebelled against the norms of his time and stood up to Emperor Augustus, we at OVID are challenging the status quo in the beauty industry. We’re pushing back against big box retailers, major brands, and the monopoly of distributors. Our mission is to empower purpose-driven hair designers and salon owners by providing the most luxurious, innovative, and best-performing hair tools at true wholesale prices. We’re here to support your artistry and help you deliver transformative experiences for your clients. In the spirit of Coco Chanel’s famous quote, “Change your hair, change your life,” we believe that the right tools can not only transform your hair but also empower you to create lasting changes in your clients’ lives.
In a Nutshell…
Ovid’s fascination with the power of beauty and transformation continues to shape our world, influencing everything from hair trends to broader cultural ideas about beauty. At OVID, we draw inspiration from his rebellious spirit and commitment to change. By embracing Ovid’s legacy, we not only enhance our looks but also redefine beauty standards and the possibilities for transformation. Just as Ovid’s work has endured for over 2000 years, we aim to create tools and experiences that leave a lasting impact on the beauty industry, empowering you to stand up to the giants and lead the way in innovation and excellence. Indeed, with OVID, “Change your hair, change your life” is more than just a tagline – it’s our mission.
Joe
President
OVID
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